In my case, since I started with office clothes for women and since I wanted to be known as the go-to online shop for affordable yet fashionable workwear then I set my price to P299 (around USD6 as of the time of writing) for tops and P499 for dresses (around $10).Īfter spending so much time online and offline and comparing the prices of different sellers, I can say that it’s not the cheapest but definitely not the most expensive as well. Part of finding your niche is also identifying your target price point. But after a few years of building my inventory and fashion knowledge base, I then branched out to streetwear and high-fashion garments. I personally started with office clothes for women. High-fashion garments for men and women.
Beach Garments (Swimwear, Coverups, and other Beach Accessories).Denim Garments (Can be an assortment of denim pants, tops, dresses, and bags).Winter clothes for men (for those who live in colder climates).Winter clothes for women (for those who live in colder climates).Some of the niches that I can suggest are: I suggest that your niche should not be that narrow and should not be very big as well, but sufficient enough to generate the income you need. Start with one niche and just grow it once you’ve gotten the hang of this business. You need to find your own little space and that’s your niche or target market. It may sound intimidating at first, but just like any other business in the world. And with the advent of technology, the internet has also become filled with online clothing shops. There are clothing shops in almost every corner of big cities. But as years go by, aligned with the changes in our society’s structure, economics, norms, and beliefs, our clothing transitioned not only as a protection for our bodies but also as a tool for our self-expression as well. Originally, clothing is made to protect our fragile bodies from harsh elements. Why? According to Maslow’s Hierarchy of Needs, clothing belongs to the Physiological Needs which is the foundation base in the hierarchy and at the same level as food, shelter, and water.Īnd because it’s considered as one of our basic needs, it obviously becomes one of the highest-selling commodities in the whole world. Maybe it’s as saturated as the food industry. The clothing industry is a very saturated market. Entrepreneurship can be a Lonely Road (Sometimes).Observe your Competition and Learn from Them.Post your Inventory to Multiple Websites.Align your Inventory with your Branding.
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